Three years ago, sitting on a deer stand while bowhunting in Wyoming, I watched as deer seemed to not even know that I was there.

I had been deer hunting for the past 20 years and finally realized that all the new camo and scent free clothing technology really did give me an advantage and a sense of concealment. It boosted my confidence level and made me a better hunter. It sure has come a long way compared to the old long sleeved Trebark t-shirt of 20 years ago. Besides, I like wearing camo when I'm not hunting just to show my love and support of the sport.

The following summer, August of 2003, I was in the Keys spearfishing and lobster diving. My thoughts went back to the deer in Wyoming as I was trying to outwit a Hog Snapper in 30 feet of water. Why couldn't I develop a marine camo pattern that would give me some concealment while in the water? We can take the same concept and process used in hunting camo, that blends into it's environment, and develop a SEA CAMO pattern.

While diving a huge mass of Sargasso Seaweed moved by the wind and currents, drifted around me. I have seen it hundreds of times before but never gave it much thought. As I tried to swim through the tangled mass of it, something caught my eye. A small school of Rainbow runners were being attacked by Barracuda and Jacks. They would swim into the Seaweed to escape their attackers. As long as they stayed concealed in the Seaweed all went well but as soon as they tried to leave the attack would begin.

I immediately realized that this Sargasso Seaweed was a natural camo pattern. There are hundreds of tiny fish, shrimp and crabs that live their whole life in it concealed from predators. Sargasso Seaweed is found in most of the worlds oceans and seas where the majority of outdoor marine recreational activities take place The concept of a marine camo using the natural colors of this wonderful seaweed in its own environment was born.